How it works

Make your real record impossible to misread

AI assistants cite rather than rank. When someone asks who to hire, they name the agents they have confident, consistent facts about from several independent sources. The method gives them exactly that, and nothing else.

• Terms used here
• The method
• Your checklist
• What we need from you
• How long it takes
• Questions

Terms used on this page

Structured data

A machine-readable copy of the facts on a page, written in the schema.org vocabulary, that search engines and AI assistants read directly.

Crawler

The program a search engine or AI assistant uses to read web pages. Most crawlers read the page's HTML as delivered and do not run its JavaScript.

Google Business Profile

The free Google listing that appears in Maps and in search results for a business or an agent, with reviews, hours and contact details.

MLS

The Multiple Listing Service, the database brokerages use to share listings. Your MLS export is the cleanest record of your sales history.

Unbranded question

A question that does not contain your name, such as "who is a good agent in Wilmington". The only kind that measures real visibility.

What does the method involve?

1. One source of truth

   Every fact about you lives in one file that feeds your site, the structured data on every page, your off-site bios and an approved-facts sheet you sign off. Change a fact once and it changes everywhere. Awards carry name, issuer and year; rankings are quoted as rank, source and edition, never mixed with another list's numbers.

   We also write a canonical spellings table: the right form of your name, brokerage and awards next to the wrong forms already in circulation, so every profile can be corrected to the same words.

2. Crawlable by construction

   Your site is plain, fast HTML with no JavaScript needed to read a single fact. This site is built the same way, because a service that sells legibility should be legible.

   A typical brokerage agent page

   <div id="app"></div>
   <script src="/bundle.js"></script>

   The facts arrive later, through JavaScript. Many crawlers never run it.

   A First Listed site

   Example Agent, Real Estate Advisor
   Example Realty, Wilmington, NC
   Licensed since 2017. 38 sales in 2025.
   License number on file with the state.

   Every fact is in the page itself, in words and in structured data.

3. Structured data on every page

   Person and RealEstateAgent markup, built from the same fact sheet: name, brokerage, address, markets served, specialties, exact award strings, credentials, license number, and links to every profile that is yours. The machine-readable version always matches the words on the page. Google explains the idea in its introduction to structured data, and the vocabulary is published at schema.org.

4. Pages that carry the facts

   An About page with your full bio in plain text, exact numbers, license year and markets. One page per market with real local knowledge. A curated sold portfolio of ten to fifteen sales. Listings that link to your brokerage, or your own active listings kept current. Contact details with your brokerage name beside them, as state rules require.

5. The strongest claim that is also checkable

   Lead with true, verifiable specifics: brokerage, license year, sales count and volume, a niche. A claim that reads as inflated costs more than a modest one. And we look for the niche nobody else claims, because narrow questions are exactly what people now ask an assistant.

6. The same facts everywhere else

   Google Business Profile in your own account with you as owner. Zillow and Realtor.com bios rewritten from the fact sheet. LinkedIn, Instagram and Facebook bios. A ready-to-send request to your brokerage to fix your agent page. The directories assistants actually cite. Old brokerage names and stale offices cleaned up.

7. Measurement

   A stable set of about fifteen questions, run daily on ChatGPT, Perplexity, Google AI Overviews and Copilot. Some are unbranded ("best agent in your market", niche questions); some are branded ("who is your name"). Progress is judged on the unbranded ones only, against about ten local competitors, from a baseline recorded before launch.

What will I need to do?

Everything we need from you lives in a private portal: a checklist by stage, and forms for your facts, photos and approvals. Work through it in one sitting or spread it out. Your pace sets the launch date, not ours; the stages below run in this order whatever the pace.

The portal shows what is done, what is next, and what we are waiting on, so nothing stalls on either side.

How long does it take?

Questions about the method